Course Description:

The course is designed to help you determine a Pricing Strategy for your company. The course uses pricing for a construction company as the example, but the principles are applicable to all businesses. The participant will learn how uncertainty fits into the pricing decision process. The participant will work through simple calculations regarding high and low bidding strategies. The participant will learn what Bid they should make. An excel spreadsheet that the participant can use on their real pricing decisions is provided as part of the course. Join us in having fun making pricing decisions and learning how to improve the pricing strategy of your company.

Course Objectives:

At the completion of this course the participant will be able to:
• Graphically represent a Bid problem
• Determine information needed for the Best Bid
• Determine what Bid they should make
• Use the excel Bid tool
• How to implement – learning and feedback

Intended Audience:
• Executives
• Managers
• Marketing Professionals

Course Duration: 4 hours

Student Enrollment: Minimum 6, Maximum 20

Delivery Method: Instructor-led Classroom

Course Evaluation: Level 1

Competency:
Human Performance Skills – Decision Making